Marketing January 16, 2009
Concluding our topic of marketing this week, consider the idea that almost every interaction with others can be seen as a marketing event.
Why is this true? Because every time we’re . . .
* Educating others
* Keeping or breaking promises, and
* Influencing
. . . we’re marketing.
The implications are huge. The way you answer the phone . . . is a marketing event. How promptly you respond to emails. Whether or not your shoes are shined. The consistency with which your employees treat customers as individuals. Your reputation. Tone of voice. Reliability. Performance. Attitude. Sincerity. Etc.
Sure, marketing can be performed on a corporate level with huge budgets, but marketing is also an everyday event.
Where and how can you have an immediate, positive impact by viewing marketing as something that you can always do? What are the implications for you in both the personal and professional aspects of your life?